design, design scale, design culture, material, rules


The term ‘design(ing)’ moves on a play on words in which the noun ‘design’ becomes a verb, synthesizing in one word two terms, defining a multiscalar and transdisciplinary conceptual dynamism. Designing as a transversal disciplinary bridge, but with a wider cultural meaning, wanting to emphasize that often in the art of composing there are no fences, belonging as the Italian language does with design: a cultural and methodological synthesis between being and doing. The term design, therefore, takes on an important cultural value because it goes beyond the disciplinary fences by combining art, architecture and design in a single concept, capable of designing vertically in the different scales of definition and horizontally from discipline to discipline. In the history of design and architecture, many virtuous examples testify to this cultural attitude.


pp. 154-169


Design | Essays & Viewpoint
Desig(ing). The multiscalar project


Paolo Di Nardo, Alessandro Spennato

Author(s) Biography

Paolo Di Nardo Architect and PhD, is a Contract Professor of Interior Design at the Department of Architecture of the University of Florence (Italy). Visiting Professor at several foreign universities and Director of the magazine AND, in 2002 he founded Studio ARX which deals with architectural design and research; he is also the author of numerous articles and essays on architecture and design. Mob. +39 335/56.17.170 | E-mail:

Alessandro Spennato Designer and subject expert, is a Technologist in Design at the Department of Architecture of the University of Florence (Italy). Since 2013 he is Scientific Coordinator of the Models Laboratory for Design. From the beginning to University education in the field of design, he has developed interests and studies in the field of graphic and generative design. Mob. +39 338/19.50.170 | E-mail:


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